Benepass is a flexible employee benefits platform that uses convenient card-first technology to simplify the benefits administration process. Employees use their employer-funded Benepass Visa card to access meaningful benefits that best suit their needs, making administration simple on the backend. The company offers tax-advantaged benefits like health reimbursement arrangements (HRAs) or flexible spending accounts (FSAs) and a full range of perks and stipends to support employees in their personal and professional lives.
Benepass counts notable names such as Crunchbase, Muck Rack, ReachDesk, and many others among its clients.
449% SERPs boost for Benepass
In 2023, Benepass invited me to support its content plans by writing SEO-focused blogs to boost organic search traffic and increase brand visibility. During our first 14 months together, I have produced 70+ long-form blog articles for Benepass, totaling 100k words. Supported by a comprehensive SEO brief for each piece, my content includes:
- The latest employee benefits trends
- Relevant IRS data, such as contribution thresholds and deadlines
- Internal links to Benepass original research and customer success stories
- Illustrative examples
- Sourced quotes, podcast transcriptions, LinkedIn comments
The result? A 449% increase in 1-10 plus SERPS feature rankings since I started working with them.
Subject matter expert on benefits stipends
Writing for Benepass, I’ve covered a wide range of topics, from employer branding and retention to the impact of layoffs on employee engagement. But, some of my top-ranking content results from my subject matter expertise on types of benefits stipends that employers can distribute to their workforce. I’ve achieved the following results:
- My article on Cell Phone Stipends ranks in the top 3 for 15 different search terms
- Are Stipends Taxable? slips into the top 3 for 49 separate key terms
- Top 3 positions for the following articles on Family forming stipends, Gas stipends, Healthcare stipends, Technology stipends, Professional development stipends
Benepass maximizes its investment with content repurposing
Great content marketers understand how to extract extra value from a single published article—and that’s exactly what Benepass gets from their investment in our content partnership.
The company features some of my work in its new Benefits Blueprint newsletter, which contains a selection of must-read stories alongside the latest product news and customer success stories.
Similarly, Benepass pulls key details from my content and repurposes them into LinkedIn posts like this one. 👇
A long-lasting content partnership
I’m extremely passionate about the employee benefits space, and Benepass is a dream client I hope to work with for many years. Here’s how Content Marketing Manager Annalisa Rodriguez describes our partnership:
“Rebecca is an amazing writer and I highly recommend her to any company seeking freelance writing support. She consistently turns in exceptional work that quickly ranks on Google and improves our web presence. Her writing support has been immensely valuable in scaling our content production from scratch and helping us reach our goals for organic traffic and conversion. Her blogs are always well-written and researched, with unique quotes and statistics. They never require more than a cursory edit, which has saved me a lot of time as a content team of one. If you’re looking for a reliable freelance writer, look no further than Rebecca!”
Want to partner with me to achieve top-ranking results with content you can use in many different ways? Get in touch to chat about your upcoming project.