I offer flexible content cover and fractional copywriting for freelancers and in-house marketing teams who need reliable support during planned absences.
No two engagements are the same, and that’s what I love about content cover. Whether you need me for a few months’ retainer or a set number of projects, just let me know the details.
Warning: I’m usually booked out a couple of months in advance, so the earlier you get in touch, the better.
How I support in-house marketing teams
If you have gaps in your marketing lineup but still need to keep content moving, I’ll slot right in. This works well for:
- Ongoing content production during any type of extended absence, like parental leave or sabbaticals
- Specialist projects if your marketing team lacks expertise in things I’m good at, like HR writing, SEO/AEO/GEO, editing, content refreshing, etc.
- Fractional support during periods of change, including restructuring or expansion into new regions
- Founding content production when you just need to get words up without rushing your first marketing hire
How I support freelance writers
Need to take a break, but worried about letting your clients down? I’ll take the reins for as long as you need.
- I can work directly with your client or behind the scenes — it’s entirely your call based on what you (and your client) are comfortable with
- I’ll deliver work to the standard and scope you’ve already set
- I’ll walk away at the end of the engagement — the client relationship remains yours
“Rebecca provided seamless content cover during my four-month maternity leave, starting with a handover call where she quickly got to grips with my client’s brand voice and processes. While I was away, she worked directly with the client, allowing content to continue without disruption (and me to focus on my new baby!). When I returned, I found high-quality content that stayed true to the client’s voice and audience, along with a clear and thorough handover that made it easy to slot back in. I wouldn’t hesitate to work with Rebecca again the next time I need to take time off.” — Annie Caley-Renn, freelance writer
What in-house marketers and freelancers can expect
Whether I’m covering for an absent team member or working fractionally, here’s my promise when you trust me with your HR copywriting.
- We’ll start with a handover call to understand priorities, upcoming content, and ways of working
- I’ll follow your existing style guide, briefs, and review process
- I’ll infer your tone and conventions from any existing content if you don’t have a style guide
- I’ll work within your tools and workflows
- I’ll hand the work back cleanly at the end of the engagement
Case study: Maternity content cover for an HR tech client
I worked with Figures, a compensation platform, from September to December 2025, while the team’s regular freelance writer was on maternity leave. Here’s how I made an impact over the three-month engagement.
- I analyzed Figures’ competitors to find content gaps and update the team’s in-house marketing roadmap
- I pitched and wrote 12 articles on pay topics, each incorporating the latest industry data
- I translated 10 “compversations,” the CEO’s newsletter, from French to English
- I updated the client’s EU Pay Transparency Directive article each month, to detail each member state’s latest transposition activity
Figures’ CEO Virgile Raingeard contacted me to say:
“Thank you for reviewing my newsletter so well, Rebecca. It was a pleasure seeing you get [my newsletter] with such perfect tone. Our paths will cross again, I’m sure.”
Brand strategist Romain Tanneau also shared, “Rebecca produced quality articles and showed consistent professionalism and responsiveness.”
Planning some interim cover? Get in touch, and we can chat about the details.