Are you sitting on a heap of strong material, but don’t have the resources to turn it into content gold?
That’s where I can help. I work with HR tech and SaaS teams to transform original data, customer stories, and internal thinking into clear, narrative-led long-form content.
Narrative content is a good fit if …
- You’ve invested in original research, but don’t know how to connect the dots and create a compelling story
- You want case studies that feel human, not salesy
- You already have a wealth of webinars or internal knowledge that deserve a longer shelf life
- You want to publish thoughtful content that builds trust with your audience
Depending on what you already have, the work can take many forms.
Data storytelling
The world is crying out to read your original research. If you’ve collected the numbers and don’t know what to do next, I’ll tell your new perspective.
I’ll sift through complex data and turn it into a clear, compelling narrative that everyone wants to share and discuss. (Hello backlinks!) Expect the result to look like:
- Bridging the Gender Recognition Gap: 15 Ways to Ensure Equal Appreciation at Work
- The State of Promotions at Work: How Employees Can Fuel Growth
- The State of Workplace Connections: How Sociable Is Your Team?
Customer stories and SME interviews
I write stories that focus on decisions and outcomes rather than feature lists. This work often includes:
- Interviewing customers or internal teams
- Pulling out those drop-the-mic moments that best engage your audience
- Writing stories that speak human and are grounded in reality
- Shaping the story so it works for marketing, sales, or broader brand use
Here’s an example of an internal SME story with Miro’s Ways of Working Lead, Dom Katz.
Repurposing existing content into long-form articles
If you’ve already published good material in another format, I can repurpose it. The aim isn’t to churn out content for the sake of it, but to get the most bang for your buck. This might mean:
- Turning webinars, talks, or panel discussions into narrative blogs or LinkedIn posts.
- Adapting internal documents, presentations, or research into publishable content
- Tracking down supporting quotes, references, or examples to strengthen the piece
If you’ve got strong material but need me to craft the story, let’s talk.