Wondering how to get eyes on your content now AI has crash-bang-walloped its way into search?
I write and edit long-form content so it shows up (and gets cited) wherever your audience is looking, whether that’s Google, voice search, or AI platforms.
Here’s an example of an employee benefits piece I wrote, which hit the top spot on Google and appeared in its AI Overview. ChatGPT also included it in its answer to various related questions.
Don’t worry if you haven’t got your head around all the acronyms yet. AEO and GEO writing just builds on the foundations of what SEO writers have been doing for years. My content is:
- Thoroughly researched, beginning with keyword and competitor analysis that examines how search queries appear in the SERPs and AI tools like ChatGPT, Claude, or Perplexity
- Well-structured, incorporating key takeaways, tables, and bullet points that are easy for readers and AI engines to scan and understand
- Optimized for answer engines, with H2s and H3s that mirror real search queries and FAQ sections that succinctly answer related questions
- Straightforward to read, using clear, conversational language without unnecessary jargon — which is especially important in complex HR and IT topics
- Built for E-E-A-T, with credibility signals such as expert insights, original data, and relevant academic or industry research
- Strengthened with smart internal linking, pointing to relevant blog posts, original research, and customer success stories
- Supported by reputable external sources, with links to non-competitor authority sites like SHRM and HBR
- Packed with unique value, such as fresh examples, original framing, real-world case studies, screenshots, or templates where helpful
- Polished with professional tools, such as Grammarly, Surfer, Clearscope, and headline analysis tools
- High-quality and professionally edited, with time built in for accuracy checks, clarity, and flow
Here’s another recent example of Google’s AI Overview referencing one of my long-form tool-comparison articles.
Hire me for AEO, GEO, or SEO writing if your HR tech company needs to:
- Publish comparison or explainer content
- Update your older SEO blogs for AI-driven search
- Produce technically accurate content that speaks human to non-specialists
Get in touch, and we can chat about the details.